Pilchards are a bait well known to anglers, and there are probably more fish caught on pilchards every year than on any other natural bait. Pilchards Plus have come up with a new long-life version by brining the pillies in their secret mixture before vacuum-sealing them in plastic packs. Once treated like this, they require no refrigeration, making them ideal for extended trips or as a backup to fresh bait. An added bonus is the way that the process toughens them up, so they stay on the hook better.